As a photographer, I get asked this question on a near-daily basis. This post will cover the three main brands of consumer-level cameras. However, please note that there is no right or wrong answer to the question "which one is better than the other?"

There are many different niches in photography that can all be attributed to marketing photography. To name a few: real estate,  portrait, wedding, graduation, and even food. These are all types/niches of photography. Personally, I don't think I've found my niche yet however there are many photographers that have and stick to their niche. In every niche, the overall goal of these photos is to advertise or market something. A question you might have is "How would wedding photography advertise?" Well, just because a client or individual isn't 'selling' a product, they are advertising the fact that they had a wedding in addition to having those keepsake memories. With all photography, a photo is advertising something: an idea, a person, a place, thing, or brand. Let's dive in to a few different categories and explore what they are and why people want these types of photos.

Stock Photography - I'm sure you've heard, seen, or used it before. Say you're looking for an image for a presentation but all the images you find have large watermarks attributed to a company like 500px or Getty Images. These are known as stock images. The way they work is that photographers are either hired or set out to take very general pictures such as people smiling or doing work in an office - very generic photos. This way, any company can buy a license to use these photos if said company does not want to hire a photographer themselves and need one or two images.

This probably should have been my first post since I will cover photography basics. Nothing too detailed (because books have been written on this), but just enough so that anyone can pick up a camera and get started. What does this have to do with the topic of this blog you may ask? Well, photography has basics that need to be understood, hence why I should have made this my first post. Continue reading this post if you're interested in getting started in marketing photography or just photography in general!